WHAT'S INSIDE
- Real-World Context: Explore the rise and fall of WeWork, one of the most talked-about startup failures, and examine how vision, hype, and leadership decisions shaped its trajectory.
- Watching & Discussion: Watch selected extracts from the WeWork case study to follow the company’s journey from rapid growth to collapse, identifying key turning points and underlying issues.
- Vocabulary in Context: Learn natural, high-level idioms from the case (e.g. drink the Kool-Aid, peel back the curtain, keep the lights on, all over the place), using context to infer meaning and apply them in discussion.
- Psychological Insight: Analyse the concept of the "We Generation" and how emotional branding can create "cult-like" company cultures.
- Role-play & Real-World Simulation: Participate in a “Crisis Boardroom” task, making strategic decisions while balancing financial, cultural, and reputational factors.
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Discover your advice style! Watch a celebrity share the best advice she’s received and analyse different approaches, tone, and impact. Expand your vocabulary with natural expressions for giving and responding to advice, then practise them in realistic dialogues, role-plays, and debates. Reflect on personal experiences, explore when advice helps—or backfires—and finish with a lively Talk & Listen session where students tackle each other’s real-life dilemmas.