This lesson is part of the pack: The Psychology of Influence. Teach it as a complete experience.
WHAT'S INSIDE
- Real-World Context: Explore how advertising, propaganda, and marketing manipulate our emotions and choices.
- Vocabulary in Context: Master persuasive collocations and phrasal verbs used to describe manipulation, such as lure someone in, jump on the bandwagon, and mess with someone's head, etc.
- Reading & Historical Analysis: Analyse the legacy of Edward Bernays, Sigmund Freud’s nephew, who blended psychoanalysis with marketing to engineer human desire and shape public opinion through "herd mentality."
- Watching & Discussion: Watch a documentary segment on Bernays’ most controversial campaigns to debate the ethics of engineering desires versus fulfilling needs.
- Case Studies & Analysis: Examine the Nike "Believe in Something" (2018) campaign to evaluate emotional impact and manipulation.
- Discussion & Reflection: Reflect on personal experiences with ads.
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