WHAT'S INSIDE
- Real-World Context: Explore the rise and fall of WeWork, one of the most talked-about startup failures, and examine how vision, hype, and leadership decisions shaped its trajectory.
- Watching & Discussion: Watch selected extracts from the WeWork case study to follow the company’s journey from rapid growth to collapse, identifying key turning points and underlying issues.
- Vocabulary in Context: Learn natural, high-level idioms from the case (e.g. drink the Kool-Aid, peel back the curtain, keep the lights on, all over the place), using context to infer meaning and apply them in discussion.
- Psychological Insight: Analyse the concept of the "We Generation" and how emotional branding can create "cult-like" company cultures.
- Role-play & Real-World Simulation: Participate in a “Crisis Boardroom” task, making strategic decisions while balancing financial, cultural, and reputational factors.
Related Lessons
Explore the high-stakes world of Bryan Johnson, the billionaire biohacker spending millions to reverse his biological clock. Dive into the controversial science of 'Project Blueprint' and master powerful idioms like 'go to great lengths,' 'stick to one's guns,' etc. Analyse a journalist’s attempt to survive this extreme routine. Finally, debate the ethics of being on the 'cutting edge' of longevity.
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Explore the life-changing insights of your “Future You” and confront the “Harsh Truths” about success, happiness, and growth. Master the grammar of reflection—using should have, could have, and I wish/If only I had—to express past regrets and realizations. Watch interviews with 80-year-olds to uncover their perspective on missed opportunities and life choices. Finish with a dynamic “Regret or Reset?” debate and craft a compelling message to your future self.
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Explore the ‘guilty confessions’ of screen time through video-based social experiments that reveal the surprising gap between perception and reality. Analyse an expert-led video unpacking the psychology behind ‘Two Billion Truman Shows’ to show how apps are engineered to keep users hooked. Reflect on your own screen habits, create a realistic digital detox plan, and debate whether extreme solutions like Google’s Paper Phone represent the future of focus.