WHAT'S INSIDE
- Real-World Context: Explore the rise and fall of WeWork, one of the most talked-about startup failures, and examine how vision, hype, and leadership decisions shaped its trajectory.
- Watching & Discussion: Watch selected extracts from the WeWork case study to follow the company’s journey from rapid growth to collapse, identifying key turning points and underlying issues.
- Vocabulary in Context: Learn natural, high-level idioms from the case (e.g. drink the Kool-Aid, peel back the curtain, keep the lights on, all over the place), using context to infer meaning and apply them in discussion.
- Psychological Insight: Analyse the concept of the "We Generation" and how emotional branding can create "cult-like" company cultures.
- Role-play & Real-World Simulation: Participate in a “Crisis Boardroom” task, making strategic decisions while balancing financial, cultural, and reputational factors.
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