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Explore how cities build their identity through branding. Analyse real campaigns from cities like New York, Melbourne, Paris, and Amsterdam, and how logos shape global perception. Build natural vocabulary for describing experiences and impressions (e.g. a letdown, cash in on its image, rough around the edges, hit or miss, grow on someone). Finish with a City Brand Crisis Room role-play where students rebrand a city as consultants.
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Explore the ‘guilty confessions’ of screen time through video-based social experiments that reveal the surprising gap between perception and reality. Analyse an expert-led video unpacking the psychology behind ‘Two Billion Truman Shows’ to show how apps are engineered to keep users hooked. Reflect on your own screen habits, create a realistic digital detox plan, and debate whether extreme solutions like Google’s Paper Phone represent the future of focus.