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Master the hidden forces shaping our choices with this 3-lesson bundle. Students explore how branding, media, and technology influence behaviour — from mass persuasion to city image-making and smartphone addiction. With rich vocabulary and engaging debates, the pack develops critical thinking and natural language around modern influence.
FREE
Explore how cities build their identity through branding. Analyse real campaigns from cities like New York, Melbourne, Paris, and Amsterdam, and how logos shape global perception. Build natural vocabulary for describing experiences and impressions (e.g. a letdown, cash in on its image, rough around the edges, hit or miss, grow on someone). Finish with a City Brand Crisis Room role-play where students rebrand a city as consultants.
FREE
Explore the ‘guilty confessions’ of screen time through video-based social experiments that reveal the surprising gap between perception and reality. Analyse an expert-led video unpacking the psychology behind ‘Two Billion Truman Shows’ to show how apps are engineered to keep users hooked. Reflect on your own screen habits, create a realistic digital detox plan, and debate whether extreme solutions like Google’s Paper Phone represent the future of focus.
FREE
Explore what drives success in this thought-provoking 4-lesson pack. From the battle between IQ and emotional intelligence to the roles of luck, mindset, and productivity, students uncover the psychology of achievement and the science of boredom. The journey concludes with an exploration of work-life balance vs integration, helping learners reflect on structuring their lives while building the language and confidence to discuss complex ideas.