B2/C2 Marketing
Explore the mind of Edward Bernays—Freud’s nephew—to discover how he turned psychoanalysis into a tool for engineering human desire through controversial campaigns. Master the vocabulary of manipulation, from ‘luring people in’ to ‘jumping on the bandwagon,’ and analyse how brands like Nike use social movements to sway public opinion. Wrap up with a debate on whether these techniques are clever marketing or dangerous mind games.









