This lesson is part of the pack: The Psychology of Influence. Teach it as a complete experience.
WHAT'S INSIDE
- Real-World Context: Explore how global cities shape their image to attract tourists, investment, and global attention.
- Case Study: Watch the story of New York’s 1970s transformation from a high-crime "Fear City" to an iconic global brand.
- Vocabulary: Practise useful language for describing experiences, places, and impressions (e.g. grow on someone, a bit of a letdown, cash in on its image, rough around the edges, hit or miss).
- Watching & Discussion: Watch extracts on real city rebranding campaigns (New York, Melbourne, Paris, Amsterdam) to analyse how branding strategies are used to reshape public perception.
- Fluency Building: Step into the shoes of a PR team to redesign a city’s image and justify strategic choices using target vocabulary in a real-world style scenario.
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