This lesson is part of the pack: Digital Life: Tech, Brands & Well-Being. Teach it as a complete experience.
WHAT'S INSIDE
- Real-World Context: Explore how brands influence our choices, identity, and loyalty by comparing real products people use every day — from phones and coffee to fashion and tech.
- Watching & Discussion: Watch a video featuring studies from Duke University to analyze the "dirty tricks" of tech companies and how brand association triggers specific behavioral responses in users.
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Vocabulary Focus: Acquire a range of descriptive adjectives for products and brands, distinguishing between positive attributes (e.g. innovative, sleek, durable) and negative ones (e.g. laggy, overpriced, bulky).
- Grammar in Context: Master comparative and superlative structures to express equality, small and big differences, and emphasis (e.g. slightly more…, way better…, not nearly as…, by far the best…, without a doubt).
- Guided Practice: Analyse real brand statements, categorise comparison language, complete controlled grammar tasks, and personalise examples using familiar global brands.
- Fluency Building: Engage in a "Brand Showdown Debate," using comparison phrases and target adjectives to convince a partner why one brand is superior to its competitor (e.g., MacBook vs. Windows Laptop).
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