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Uncover the intense appeal and danger of Mount Everest’s "Death Zone." Analyse iconic quotes from pioneers and watch the brutal reality of record-breaker Colin O’Brady to debate the line between courage and ego. Tackle a mini case study on the mountain's commercialisation, and identify your own "Personal Everest"—the goal that scares and excites you most.
FREE
Explore how cities build their identity through branding. Analyse real campaigns from cities like New York, Melbourne, Paris, and Amsterdam, and how logos shape global perception. Build natural vocabulary for describing experiences and impressions (e.g. a letdown, cash in on its image, rough around the edges, hit or miss, grow on someone). Finish with a City Brand Crisis Room role-play where students rebrand a city as consultants.